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Search intent classifier

Classify a keyword list as informational, navigational, commercial or transactional with visible modifier evidence, confidence and CSV export.

This tool is in beta

Still being tested. If a result looks wrong, tell us.

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Keywords

Scoring runs in this tab: weighted English modifier words, no model, nothing sent anywhere

Intent classification

Paste keywords to label them informational, navigational, commercial, or transactional.

The label is a lexicon verdict, not a search-engine verdict: SERPs are the real intent evidence, and words are a first pass. A single weak modifier caps confidence at 50 percent, keywords with no modifier words come back unclear rather than guessed, and ambiguous words like "book" and "top" deserve your own look. The lexicon is English only.

Options

Comma separated. A brand match adds +2 navigational, and two more with login, app, account and similar words.
More settings▾
One per line, like "book london hotel = transactional". Short forms info, nav, com, trans work too.

One keyword per line, up to 200,000 characters of input. A first row whose cells include "Keyword" switches to CSV mode and carries the other columns through to the export. Single keywords are capped at 200 characters.

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