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  1. Home
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  3. Marketing budget allocator
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Marketing budget allocator

Splits a total budget across channels and months from fixed, target-volume-times-CPA and percentage-share rules with seasonality weights, using largest-remainder rounding so rows and columns sum to the cent.

This tool is in beta

Still being tested. If a result looks wrong, tell us.

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Add a channel rule line to build the plan.

Fixed amounts and volume-times-CPA lines fund first; percentage lines share what is left, in proportion, scaled down when the shares pass 100 %. Month splits use largest-remainder rounding, so every row and column sums to the cent. Commitments larger than the budget leave the percentage lines empty and the unallocated figure negative, which is a real state worth seeing, not an error. Constant cost-per-result estimates are straight-line: they do not model diminishing returns on big spend increases. Everything is computed in this tab; nothing is uploaded.

Plan setup

YYYY-MM
Currency
One channel per line: amount, volume x cost, or % share; optional @ cost and flat
More settings▾
One per month, comma separated; blank spreads evenly

Weights shape each month's slice, so 1, 1, 1.2 puts a fifth more in month three. A `flat` channel ignores them. Plans run 1 to 36 months, up to 60 channels of 120 characters each.

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