Lead scoring calculator

This is a points model you designed, applied exactly as written. Nothing here is learned from your data and nothing predicts who will buy; the point is seeing a model's consequences before it goes into a CRM. A threshold is working when it marks a minority of leads as MQLs: if half your leads qualify, the bar is too low, and if almost none do, it is too high. The minimum fit gate exists because engagement alone can flatter the wrong leads. Scores are only comparable within the same rule set and the same as-of date. Processed in this tab; nothing is uploaded, logged or stored.