Nutter Tools
Nutter Tools

A free toolbox that runs in your browser. A tool for every job.

Your files never leave your device

Images

  • Convert images
  • Compress images
  • Resize images
  • Crop
  • Watermark

PDF & files

  • Merge PDFs
  • Split a PDF
  • Images to PDF
  • PDF to images
  • Remove photo location

Video & audio

  • Compress video
  • Convert video
  • Video to GIF
  • Convert audio
  • Trim audio

Everyday

  • QR codes
  • Passwords
  • Time zones
  • Unit converter
  • Word count
  • Webcam test

Developer

  • JSON formatter
  • Base64
  • Regex tester
  • Hashes
  • JWT decoder

Site

  • About
  • Contact
  • Settings
  • Privacy
  • Terms
  • Site map
  • llms.txt

Everyday

  • Images
  • Video
  • Audio
  • PDF & files
  • Text
  • QR codes
  • Units & math
  • Time & dates
  • Color
  • Passwords & IDs
  • Device tests
  • Sun & moon

For developers

  • JSON
  • Encoding
  • Regex & cron
  • Web & auth
  • Hashing & encryption
  • Config files
  • Network
  • Browser
  • AI
  • Fake data
© Nutter Toolsnutter.tools
  1. Home
  2. Fake data
  3. CPM, CPC and CPA calculator
Your files stay on your device

CPM, CPC and CPA calculator

Solves the full advertising metric table from any known subset of cost, impressions, clicks, conversions, CPM, CPC, CPA, CTR and CVR, and sizes a budget for a target conversions, clicks or impressions volume.

This tool is in beta

Still being tested. If a result looks wrong, tell us.

Report a problem

Enter any campaign numbers to fill the metric table.

The solver walks five relations to a fixpoint: cost equals impressions times CPM over a thousand, cost equals clicks times CPC, cost equals conversions times CPA, clicks equal impressions times CTR, and conversions equal clicks times CVR. CTR is a percentage of impressions and CVR of clicks. If two of your entries derive the same number two different ways, the tool refuses instead of averaging; fix the contradicting input. The budget line inherits any rounding from derived rates. This is arithmetic only: no reach estimation, no frequency model, no currency conversion.

Campaign numbers

CurrencyDisplay only, nothing converts
More settings▾

Rates are alternate inputs, not extra constraints: enter a rate instead of the raw number behind it. Leave blank whatever you do not know.

Budget target

Numbers stay within ±1,000,000,000,000. CTR and CVR are percentages of their own base and cap at 100 %.

More fake data tools

  • Cohort retention analyzer
  • Average and median
All fake data tools

Was this tool useful?