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  1. Home
  2. Units & math
  3. Markup calculator
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Markup calculator

Enter your cost and a markup percentage to get the selling price and profit amount, with the equivalent profit margin shown beside it.

This tool is in beta

Still being tested. If a result looks wrong, tell us.

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Enter a cost and a markup to price it.

Markup and margin are the two figures people mix up. Markup divides profit by your cost; margin divides the same profit by the selling price, so margin is always the smaller number and they only match at 0 %. A 25 % markup is a 20 % margin, and a 100 % markup is a 50 % margin. This is plain cost-plus pricing: it leaves out fees, taxes, and volume discounts.

Cost and markup

What the item costs you
Percent of cost, -100 % is refused, up to 1000 %

Numbers stay within ±1,000,000,000,000. Markup is the percent added on top of your cost, not of the selling price.

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