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# Influencer campaign cost calculator

Reads one creator per line with followers, deliverables, rate and performance columns, adds usage rights, agency and platform fee percentages, and outputs budget totals with blended CPM, CPE and CPC per creator.

Paste creator lines to price the campaign.

Reach here is followers times reach percent times deliverables, so a creator posting twice counts each follower twice and influencer CPM computed on reach reads higher than ad CPMs computed on paid impressions. Engagements and clicks are percentages of that reach, not measured numbers; replace them with actuals once the posts run. The tool deliberately holds no market-rate data: rates go stale, so the only honest input is the quote you were given. Blended CPM, CPE and CPC weight spend per creator and skip creators missing the denominator, and no attribution or audience-overlap model sits between creators.
Options

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