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# CPM, CPC and CPA calculator

Solves the full advertising metric table from any known subset of cost, impressions, clicks, conversions, CPM, CPC, CPA, CTR and CVR, and sizes a budget for a target conversions, clicks or impressions volume.

Enter any campaign numbers to fill the metric table.

The solver walks five relations to a fixpoint: cost equals impressions times CPM over a thousand, cost equals clicks times CPC, cost equals conversions times CPA, clicks equal impressions times CTR, and conversions equal clicks times CVR. CTR is a percentage of impressions and CVR of clicks. If two of your entries derive the same number two different ways, the tool refuses instead of averaging; fix the contradicting input. The budget line inherits any rounding from derived rates. This is arithmetic only: no reach estimation, no frequency model, no currency conversion.
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