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Subscription pricing calculator

Model subscription plans into MRR, ARR and margin with churn compounding, then test a price change against expected customer loss.

Fill the churn and fee fields to price the plans.

ARR is a run-rate, not a forecast. The margin is what survives payment fees alone; hosting, salaries, and other costs are not inputs here, so treat it as a ceiling on gross margin. The projection compounds churn with no new signups, which is why twelve months of revenue sits below twelve times MRR whenever churn is nonzero. The price test moves subscription prices only, never usage overage. Everything runs in this tab: nothing is uploaded or sent to analytics.
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Markdown version: https://nutter.tools/converters/subscription-pricing-calculator.md
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